A Small Business Stand Out on Instagram: A business’s online presence on social media in today’s world has a non-negotiable importance. This is why we often see many businesses with stellar online presences, huge followings, and attractive content posts and reels. While some are known for their social media strategy based on memes, others do solid content creation and follow all viral reel trends. You must have seen the ‘Get this reel 500,000 views and our boss will take us to Disneyland’ reel. This is one of the smartest things you can do to get organic reach on platforms like Instagram and TikTok, yet I see so many online businesses skipping the basics. All because everyone aims to go viral and not build a loyal customer base. If you are planning to start a business, then you need to do your online presence right, because going viral is a nine-day wonder. I am sharing a few basic, but often overlooked, tips below that you should follow to create your online presence on Instagram:
Your Logo Should Be Your Display Picture
Your logo is the first thing that your customers will recognize you by. This is why you should set it as your display so that it is the first picture of your business that your customers interact with. Moreover, be mindful of frequently changing your logo and display picture, as this interferes with the brand image you want to convey to your audience.
Don’t Forget to Interact with Your Customers
Many businesses have the most viral products, and yet I cannot get a single reply from them when I inquire about their products. Similarly, I see many businesses do not interact with their followers in the comments. Customer engagement has huge potential that is often left untapped because businesses are lousy with their reply game. This is why you need to reply to every lead’s inquiry in DMs and comments as soon as you can so you can convert them into long-lasting customers. Also, make sure to reply to them on the first day. Otherwise, they might get disinterested. Pro Tip: A good internet connection plays an integral role here. I once did not reply to some DMs on a weekend because I had an internet outage. This resulted in me losing a bulk order because the person had found another business to do it. So, make sure you have a reliable internet connection so you can interact with your followers and customers. I haven’t missed any more opportunities ever since I shifted to Spectrum Internet with their reliable service and next-to-no downtime in my area.
Do Your Instagram Bio Right
Your InsSmall Business Stand Out on Instagram bio is very strategically placed to be the first thing your followers see. So, you need to make sure you optimize it to the fullest. It might be a small space with a character limit, but it has the potential to give so much information to your customers at a single glance. This is why, instead of writing long taglines, you need to give crucial information in short phrases. This includes your location, your distinguishing service or feature, your website, and your other social media handles. It needs to be written in a way that it holds the new visitor’s attention right away and forces them to scroll down and view your products.
Flaunt Your Customer Reviews
Customer reviews are something that adds credibility to your brand image. They tell a new visitor that you are a business they can trust. So, as annoying as that sounds, make sure to follow up with your customers for reviews. Then you can either share screenshots on your Instagram story or share those reviews on your feed and highlights.My tip here is to regularly share them (old ones if you do not have new reviews) so that they stay on top of your feed. They need to be one of the first things your potential customers see on your account. This will contribute to them making a purchase quickly.
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Get to Know Your Audience
You have your products, posting schedule, content, etc. But do you know the time when your followers are most active? Do you know if they enjoy your reels more or your carousels? Posting what your audience enjoys increases the chances of them converting into customers. For this, you can use Small Business Stand Out on Instagram audience insights feature. If you go to the Insights section in the menu of your business account, you will see detailed insights on how your followers engage with your content. Use these insights to get to know your audience and their likes and dislikes, and then plan your content accordingly. This way, you can increase the chances of better audience engagement on your posts. If you follow these tips, the chances of your business standing out from all the noise are higher. Making your business stand out is essential for its survival because of the tough competition in today’s times. Also read addmagazine